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392 Year-Old Shark Found in the Arctic May Be The Oldest Living Vertebrate 

Image by Julius Nielsen Instagram/juniel85

The Greenland shark has the longest known lifespan of all vertebrate species. Scientists have recently discovered a Greenland shark that is at least 392 years old!  According to reports, the Greenland shark was found living in the arctic and could very well be the oldest living vertebrate creature in the world. 

The researchers measured the creature and estimated that it could have been born as early as 1505. It is known to live in temperatures of -1° Celsius and 10° Celsius. A report by, said that the shark can swim as deep as 7,200 feet and weighs more than a ton. 

According to the report, the found shark measured at 18 feet in length. It is this length which reportedly can mean the shark can be anywhere between 272 to 512 years old, as this species grows at a rate of 1 cm in a year. 

A report by The Sun said it was the oldest of 28 Greenland sharks to be analyzed. These sharks have an estimated lifespan of 400 years and they spend their time swimming around looking for mates, report claimed.

Image by Henrik Schurmann

What implications does this astounding creature have on us humans? Scientists are now studying the longevity of Greenland sharks to see if the science behind their longevity can be applied towards humans one day. One possible explanation for the sharks’ longevity is that they spend their lives 2,000 meters down, where the water temperature is around 29 degrees Fahrenheit. Extreme cold is associated with slow metabolism and maturation — Greenland sharks don’t reach adulthood until age 150 — as well as long life spans. 

Of course, humans aren’t about to start living underwater. But scientists think in the future we might be able to incorporate into our own bodies some of the shark’s life-extending biological adaptations. 

What do you think? Would you splice shark DNA into you so you could live longer? Let us know in the comments!

The Dark Truth Behind Fast Fashion (Video) 

In an industry where appearance is everything, pull back the curtain and you'll see that the fashion world is one of the largest polluters on the planet. Much of the current practices of large fashion companies are troubling, to say the least. They are all in service of convincing the consumers that they need to buy more, more, more, more, more! If asked why fashion companies produce so much, they will likely blame it on the consumer for always wanting more. It's time for people throughout the fashion industry to take a look at themselves, and see how their drive to make more and more money has played a large part in creating the current paradigm of fast, disposable fashion that is killing the Earth. 

On April 24, 2013, many members of the fashion community were shaken by the harsh consequences of fast and cheap fashion. What happened on that date? That was the day that the Rana Plaza complex collapsed in Dhaka, Bangladesh, killing 1,134 people and injuring over 2,500 others. Such a disaster should be inexcusable. While some large producers scrambled to change some of the practices, the truth is, more needs to be done. That is why the non-profit organization Fashion Revolution was started in the UK; to take a deeper look at the fashion production and supply chain, and to demand better practices for all of those involved in creating and wearing fashion. 

For a more in-depth look at this, watch this short video produced by Patagonia:

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When looking at all of the shiny TV ads and highly curated advertisements that frequent the pages of magazines and subway cars alike, one might marvel at the beauty of the composition and construction of garments. For many of those garments though, the beauty is only skin deep. For example, consider the classic American staple - the blue jeans.  A pair of jeans can take between 7,000 to 10,000 liters of water to produce. In fact, there was even one case documented in which a pair of jeans took close to 12,000 liters to produce. A lot of the water required to create a pair of jeans stems from the growing of cotton, but a fair bit of it stems from the manufacturing process as well. That is about the same amount of water it takes, on average, to produce 1 pound of beef.


Furthermore, in researching the movie "River Blue," the conservationist Mark Angelo and producer Roger Williams discovered that many of the factories manufacturing denim dumped huge amounts of mercury, cadmium, lead, potassium and other toxins directly into rivers in countries such as Bangladesh and China. If people then extrapolate that further, they will see that a lot of those toxins then find their way into rivers, which in turn flow into oceans, and the toxins then move around the planet via ocean currents.  Mark and Roger found cases of toxins from an Asian textile mill show up in the tissue of a North American polar bear. That's when they realized just how interconnected everything is, and that these are issues that all human beings should care about regardless of where they live. 

To gain more insight into the fashion manufacturing process and how it's affecting the Earth's environment, check out the trailer here:

Rajmani Sinclair 

January 12, 2016

Eco Baba Shows that One Person Really Can Make a Difference 

As Gandhi so eloquently put it: Be the change you want to see in the world. 

Balbir Singh Seechewal, fondly known as Eco Baba, is a living example of Gandhi's quote. In recent days, Eco Baba has been getting a significant amount of press for the work he started in 2000 to clean up a 160 kilometer stretch of the Kali Bein river in the Punjab region of India. 

When speaking about his project, Seechewal quoted a verse from the Guru Granth Sahib (the Sikh holy book) saying: "The wind is our Guru, the water our Father, the earth our Mother."  This verse calls upon people to treat the earth, wind, and water with respect, but since the Green Revolution four decades ago, increased agricultural production has lead to more pollution of the earth, water and air. Several villages and towns dumped their waste into the river, and this led to parts of the river drying up, which had significant repercussions for neighboring farmland. Runoff from the waste in the river also seeped into the groundwater, causing many people to contract lethal diseases. The health of local communities started to reflect the poor health of nature as a  result of their polluting practices.

Seechewal saw this and decided that he wanted to break the cycle of pollution and destruction. Drawing upon the Sikh tradition of kar sewa, or selfless service, he inspired many locals to get involved in helping clean up the river. In an attempt to get the local and municipal governments to support his efforts, Seechewal started a public awareness campaign in the region and together, with the help of several people giving hours of selfless service, they cleaned 99 miles of riverbed, built new river banks, and revived traditional methods of waste disposal and treatment. Since cleaning up the main part of the river, Seechewal has set his sights on cleaning up rivers and creeks across the Punjab in a more systematic way. 

Seechewal's efforts show how the efforts of one person can have a ripple effect - inspiring and benefitting the community in a very meaningful way. 

Written by: Rajmani Sinclair, April 13, 2016

This SodaStream Commercial Featuring Game of Thrones Actor Still Has Us Laughing (Video) 

There are many reasons why we adore SodaStream's new ad campaign, HeavyBubbles. One is that it features Game of Thrones actor and strongest man in Europe Hafþór Júlíus Björnsson (good luck with that pronunciation). Another reason is that it reminds us how incredibly wasteful - not to mention harmful to our environment - the plastic bottle industry really is. 

But above all else, we love it because it's just freaking hilarious. 

 See for yourself:

What do you think? Did this make you want to buy a SodaStream, or did it just make you laugh? Let us know in the comment section below!

Author: Nate Morgan

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